Unlocked store-level merchandising decisions

The challenge

REI faced the classic enterprise analytics problem — every team owned a slightly different version of the truth, and reconciling them ate weeks of every quarter.

The solution

A centralized Tableau deployment governed by the analytics team, with a certified semantic layer and self-service authoring for the rest of the organization.

The outcome

Within a quarter, REI stood up the dashboards that now back every executive review. Analyst time shifted from data plumbing to actual analysis.

“Our store managers can now see inventory, sales, and member visits in one view. Decisions that used to take a week happen in a daily standup.”